Capability
Programme communications
Multilingual publication and localisation, so material developed anywhere in the network reaches each market in its own language.
A programme that spans many languages loses meaning when its material is translated word for word. Banks, regulators and the public in each market need to read about the Programme in their own language and in their own regulatory vocabulary, and material developed in one market needs to reach the others.
What the work covers
- Translating and localising programme material in both directions between the network and each market.
- Publishing in the languages of the region, including Urdu, Pashto, Dari, Tagalog, Kazakh, Russian, Turkish, Greek and Kurdish, alongside English.
- Producing seasonal and annual publications shared across the whole group.
- Maintaining the websites of the local program providers in the same design and tone.
- Supporting member banks with consistent public explanations for customers and supervisors.
Who delivers it
Communications are led by the group’s design and media function, with the local program provider responsible for the market versions.